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choosing colors

April 6, 2016

🔗 A Simple Web Developer’s Guide To Color

🔗 Choosing A Base Color

Use what you have, e.g. existing logo

Eliminate your competitors colors

Think about your target audience, but don’t default to stereotypes

Write down any words that you associate with the clients business

Light and brighter for fresh and energetic, darker for more corporate and serious.

🔗 Color palette

🔗 Accent

🔗 Grays